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Every tyre manufacturer from Michelin down is aware that the most profitable sectors of the tyre industry are in niche marketing. Summit Tyres, the industrial tyre wholesaler established and run by Peter Summers since 1986 was about as targeted a niche supplier as one could expect to find. Summit Tyres dealt in industrial tyres to the exclusion of all other areas.
Summit took on a role wholesaling agricultural and construction tyres. The company already had good relations with Marangoni and TVS in industrial and skid steer tyres and by taking on new suppliers and targeting the agricultural and industrial sectors Summit Tyres has gained a great deal of new business. |
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